The work, in full.

Portfolio of growth projects in Dubai & the GCC.

Projects we finished.

Each of these started as one commercial problem—entering a market, opening a channel, fixing a cash cycle—and ended with something operating inside the business. Client, industry, and what actually changed.

ISM Agency

Performance media · Sweden → GCC

A Stockholm-based Microsoft Advertising and Amazon DSP partner with no Middle East footprint. We opened the region and made it count.

Middle East market entry designed and executed end to end
Nominated Microsoft Performance Partner of the Year two years running
Regional DSP operation stood up and trading

Visit ISM Agency

YallaCompare

Insurtech · Financial comparison

The region's best-known comparison platform needed distribution beyond paid acquisition. We built the partner engine.

Partnerships signed across global travel agents, automotive groups and typing centres
Airline and bank integrations opened as embedded distribution channels
User journeys reworked around partner-led demand; investor introductions delivered

Visit YallaCompare

Mobility Fintech Group

Connected cars · Automotive fintech

Workshops were waiting 30 to 60 days—often longer—to collect insurance refunds. We rebuilt the money flow and the market around it.

Insurance leaders, dealers and workshops connected into a 48-hour refund settlement flow
Cash collection cycle cut from 30–60+ days to two
Connected-car commercial strategy built and executed, not just presented
Investor introductions delivered

Visit Mobility Fintech Group

Cartify

F&B supply chain

A marketplace only works when both sides are live. We put operators on the ground to build both at once.

Field team deployed to acquire restaurants at pace
F&B suppliers connected to close the full ordering journey
A two-sided marketplace ready to trade, not a pipeline deck

Visit Cartify

Paquik

Peer-to-peer delivery

Growth was capped by the core delivery model. The unlock was the right partner, not more marketing spend.

Strategic partner identified and introduced
User journey extended beyond point-to-point delivery
New revenue streams opened around the existing network
Investor introductions delivered

LEX Legal

Legal tech · AI

An AI platform matching people to case-specific lawyers, with the product ahead of the commercial plan.

Go-to-market strategy defined from positioning to channel
Execution roadmap sequenced into what the team could actually run

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