Investor introductions that convert, and the ones that waste everyone's time
An introduction is credibility being lent to you. Most founders spend it before they are ready, and it does not come back.
We make investor introductions for companies we work with commercially—among them YallaCompare, Mobility Fintech Group and Paquik. We make them sparingly, because an introduction spends the relationship we have with the investor as much as it helps the founder.
Be introducible before you ask
Investors in this region take a meeting on relationship and decide on evidence. Before any introduction is useful you need a clear story of what is repeatable in the business, the numbers that show it, and a specific use of funds.
- What is proven, in one sentence, with a number attached
- Why this market and why now, specific to the region
- What the round buys and what it is expected to prove
Target by thesis, not by name
Family offices, regional funds and strategic investors in the Gulf behave very differently. A strategic wants distribution logic; a family office often wants proximity and governance comfort. Sending the same deck to all of them reads as unserious.
Commercial traction is the best introduction
The strongest fundraising work we do is rarely the introduction itself. It is the quarter before it: signing the partnerships and clients that make the story obvious when the meeting finally happens.
Working on this right now?
Tell us where growth is getting stuck and we will come back with how we would scope it.
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